Ramadan Kareem is a mobile app that provides a daily giving inspiration and trigger every day during the Muslim’s holy month of Ramadan. During Ramadan, Muslims are supposed to give to charity and do good works. Our idea is to use an interactive, narrative-driven, and playful structure — inspired in part by the Advent Calendar — to engage people and promote charitable giving and work.
Ramadan Kareem grew out of the Stanford d.school-based Muslim Giving Project. I was design lead of MGP, which has grown into a design driven non-profit that aims to nurture giving culture among young Muslim professionals.
Each giving inspiration highlights a giving theme, such as remembering the poor. The app nudges the user every morning at a particular time to give a synopsis of the giving theme, and suggests non-profits to support.
I led the design, development and publication of this app within a short period of 30 days, in June 2014. I co-created the concept and the flow, translating the initial inspiration of an Advent Calendar pattern into a more narrative-driven, modern app. I also coordinated the content creation and development efforts within a distributed team. I led a team of three developers to implement the app.
It launched in June 2014 and has served its target users through two Ramadans.
The app received a significant number of users within its release, both in the US and outside of the States. Based on the feedback, for 2015 Ramadan, we will be focusing on creating a light-weight version of the app for children.