The Muslim Giving Project is an online giving platform that provides young American Muslims with the resources to do good and give better. MGP’s goal is to foster a more dynamic American Muslim charitable culture.
The MGP platform connects givers with charitable organizations by curating and highlighting monthly projects. Once the user begins to donate money using the platform, she can track her giving using the Giving Dashboard. User can also log donations from other resources. The MGP platform is where Kickstarter meets Mint.com.
The Muslim Giving Project was launched in 2013 at the Stanford University’s Hasso Plattner Institute of Design (d.school). I was the design lead for the project. The project began with thorough empathy work, including interviews and cognitive walkthroughs. The team then worked in a lean UX style, with weekly testing of the concepts with users and iterations with them after each feedback session.
The MGP team right from the beginning focused on American Muslim emotions and motivations around giving. Trust and traceability are the two strong motivators for our target audience. These two insights shaped the design direction. Each submitted project in the platform is vetted by the content team to build trust within the community. Moreover, the project entry design encouraged organizations to state milestones and deliverables while they submit their projects. To increase traceability, giving dashboard is designed to give a sense of accomplishment to the user.
Mock-ups for MGP Platform