Bridge Us is a consumer-facing legal services site, offering a streamlined and user-friendly way to get through complex immigration processes. I designed the corporate identity and the landing page for Bridge Us.
Bridge Us provides a triage tool for the user to identify possible immigration paths. Having created a report for the user, BridgeUs then connects users with lawyers with affordable rates. It also serves to businesses that wants to sponsor employees who need work visa. The design challenge is to reassure the user, who likely has never purchased legal services online, that the site is reliable, easy to use, and effective in getting them through the immigration system.
Bridge Us launched in early 2014 with the proposed logo, visual language, and design. I was the design partner with Margaret Hagan. We worked on two design alternatives and reconciled them after conversing with the client.