virtually all interfaces have a personality. this literally applies to anything that presents words to a user ,from a toaster ovens and and televisions to word processors and workstations. personality can creep in everywhere-the language in error messages, user prompts, methods for navigating options, and even choices of type font and layout. even if the design domain is a twelve-character LCD panel, personality is relevant.
strong personality does not mean dominant personality. strong personality should be measured with its identifiability. it means it should be unambigious.
p.97/from the media equation(clifford nass, byron reeves):