conceptualization, idea generation, brainstorming, project proposal.
how do we define them?how do we name products?
visual language, textual language, action language
language: speaking, talking, writing, expressing
speaking, talking: voice of the product: ethos.
talking: interacting with other artefacts,people
writing: sentence, form, and matter
expressing: emotional, poetic, dialectic.
language: arbitrary and conventional symbols.
how design as a symbol system can be arbitrary?
what does conventional mean? is it situationist, contextual?