board 01

design process
scenario, enactment,
conceptualization, idea generation, brainstorming, project proposal.

shape grammar,
motion grammar.

(design) artefacts
how do we define them?how do we name products?
visual language, textual language, action language
language: speaking, talking, writing, expressing
speaking, talking: voice of the product: ethos.
talking: interacting with other artefacts,people
writing: sentence, form, and matter
expressing: emotional, poetic, dialectic.

language: arbitrary and conventional symbols.
how design as a symbol system can be arbitrary?
what does conventional mean? is it situationist, contextual?